FINALTERM EXAMINATION
Fall 2009
MGT301- Principles of Marketing (Session - 2)
Time: 120 min
Marks: 92
| ExamDate: | 2/25/2010 12:00:00 AM |
Question No: 1 ( Marks: 1 ) - Please choose one
Which one of the following options represents this statement “What place do you want your product to hold in the consumer’s mind”?
► Product
► Positioning
► Promotion
► Place
Question No: 2 ( Marks: 1 ) - Please choose one
Any paid form of non-personal presentation and promotion of ideas, goods or services by an identified sponsor reflects which one of the following concepts?
► Sales promotion
► Direct marketing
► Advertising
► Personal selling
Question No: 3 ( Marks: 1 ) - Please choose one
Which one of the following statements is an example of a problem that may arise in the implementation of the marketing concept?
► Dissatisfaction of one segment affects the satisfaction of other segments
► Consumers do not understand what the marketing concept is
► Dealers do not support the marketing concept
► A product may fit the needs of too many segments
Question No: 4 ( Marks: 1 ) - Please choose one
In the previous three years, four studies have been conducted on the characteristics of ABC Company’s clients. As the firm seeks to put together a report showing trends in this area, it has a hard time locating the information contained in these study reports. What does this firm seem to need?
► A marketing research manager
► A marketing databank
► Survey research
► Primary data
Question No: 5 ( Marks: 1 ) - Please choose one
Which of the following is the most basic cause of a person’s wants and behavior?
► Culture
► Brand personality
► Cognitive dissonance
► New product
Question No: 6 ( Marks: 1 ) - Please choose one
Groups of people with shared value systems based on common life experiences and situations in a culture represent which one of the following option?
► Motives
► Attitudes
► Cognitive dissonances
► Subcultures
Question No: 7 ( Marks: 1 ) - Please choose one
Which one of the following three-step process represents “Perception”?
► Motivation, personality and attitudes
► Collecting, eliminating and organizing information inputs
► Receiving, organizing and interpreting information inputs
► Anticipating, classifying and discarding information inputs
Question No: 8 ( Marks: 1 ) - Please choose one
The mental act, condition or habit of placing trust or confidence in another shows which of the following options?
► Motive
► Belief
► Behavior
► Attitude
Question No: 9 ( Marks: 1 ) - Please choose one
Which of the following is NOT a primary motivation?
► Achievement
► Self-esteem
► Self-expression
► Attitude
Question No: 10 ( Marks: 1 ) - Please choose one
When a company caters to clothing, cosmetics and toiletries markets, it is probably using which type of segmentation?
► Demographic
► Gender
► Behavior
► Geographic
Question No: 11 ( Marks: 1 ) - Please choose one
Income segmentation is used to target which of the following groups?
► Affluent
► Middle class
► Lower income class
► All of the given options
Question No: 12 ( Marks: 1 ) - Please choose one
“Segments of consumers having similar needs and buying behavior even they are located in different countries” refers to which of the following segmentation?
► International marketing segmentation
► Consumer marketing segmentation
► Business marketing segmentation
► Intermarket segmentation
Question No: 13 ( Marks: 1 ) - Please choose one
Products and services fall into two broad classes based on the types of consumers that use them. Which is one of these broad classes?
► Industrial products
► Core product
► Actual product
► Augmented product
Question No: 14 ( Marks: 1 ) - Please choose one
In which of the following cases two established brand names of different companies are used on the same product?
► Brand extension
► Brand equity
► Co-branding
► Cannibalization
Question No: 15 ( Marks: 1 ) - Please choose one
A firm establishes which of the following pricing objectives to maintain or increase its product's sales in relation to total industry sales?
► Cash flow
► Sales potential
► Product quality
► Market share
Question No: 16 ( Marks: 1 ) - Please choose one
Which one of the following pricing objectives is rarely operational because its achievement is difficult to measure?
► Return on investment
► Profit maximization
► Market share
► Survival
Question No: 17 ( Marks: 1 ) - Please choose one
Sellers that emphasize distinctive product features to encourage brand preferences among customers are practicing:
► Product competition
► Non-price competition
► Brand differentiation
► Product differentiation
Question No: 18 ( Marks: 1 ) - Please choose one
Lawyers, accountants, and other professionals typically price by adding a standard markup for profit that reflects which one of the following concepts?
► Cost-plus pricing
► Value-based pricing
► Break-even price
► Penetration pricing
Question No: 19 ( Marks: 1 ) - Please choose one
Which one of the following advantages reflects the advantage of product bundle pricing?
► It can promote the sales of products consumers might not otherwise buy
► It offers consumers more value for the money
► It combines the benefits of the other pricing strategies
► It provides a more complete product experience for consumers
Question No: 20 ( Marks: 1 ) - Please choose one
Which might be the effect of a successful price increase on profits?
► Profit can decrease
► No change observed in profits
► Infinite change in profits
► Profit can increase
Question No: 21 ( Marks: 1 ) - Please choose one
Relationships among channel members, i.e. producers, wholesalers and retailers, are usually:
► Short-term commitments
► Long-term commitments
► Expensive resource commitments
► Only minor commitments
Question No: 22 ( Marks: 1 ) - Please choose one
Because Coke is such a popular product and the company is so powerful, Coca-Cola is in a position to exert considerable control over channel structures and the way Coke is marketed. This example illustrates channel __________ in the distribution channel.
► Conflict
► Leadership
► Dominance
► Negotiation
Question No: 23 ( Marks: 1 ) - Please choose one
Companies manage their supply chains through which of the following?
► Skilled operators
► Information
► The internet
► Competitors
Question No: 24 ( Marks: 1 ) - Please choose one
Which one of the following statement refers to manual order processing?
► Integrates the order processing and production planning
► Is flexible in special situations
► Is practical for a large volume of orders
► Is the most widely used form of order processing
Question No: 25 ( Marks: 1 ) - Please choose one
From a retailer's point of view, the MOST basic advantage of using a wholesaler is that the wholesaler:
► Extends credit to the retailer
► Provides storage facilities to the retailer
► Perform channel functions more efficiently than the retailer
► Takes ownership of goods for the retailer
Question No: 26 ( Marks: 1 ) - Please choose one
A manufacturer-owned operation that provides services usually associated with agents, refers to which one of the following?
► Wholesaler
► Sales office
► Sales branch
► Public warehouse
Question No: 27 ( Marks: 1 ) - Please choose one
People tend to view promotion from many points. Which one of the following alternatives is MOST accurate?
► Promotion costs cause product costs to be higher
► Promotion activities make up the bulk of marketing
► Promotion communicates and facilitates exchanges
► Promotion should be directed toward numerous audiences
Question No: 28 ( Marks: 1 ) - Please choose one
Slow feedback, high costs and difficulty in measuring effects on sales are disadvantages of which one of the following promotion mix ingredient?
► Public relations
► Sales promotion
► Personal selling
► Advertising
Question No: 29 ( Marks: 1 ) - Please choose one
Coupon is an example of which one of the following promotional tools?
► Personal selling
► Sales promotion
► Advertising
► Public relations
Question No: 30 ( Marks: 1 ) - Please choose one
The process of putting one's thoughts (meaning) into signs (symbols) reflects which one of the following concepts?
► Decoding
► Noise
► Interference
► Encoding
Question No: 31 ( Marks: 1 ) - Please choose one
Through vehicle the coded message is transmitted from the source to the receiver.Which one of the following vehicle is used for this purpose?
► Decoder
► Encoder
► Relay channel
► Media
Question No: 32 ( Marks: 1 ) - Please choose one
Which of the following advertising is used heavily for creating a primary demand when introducing a new product in the market?
► Persuasive advertising
► Informative advertising
► Comparative advertising
► Institutional advertising
Question No: 33 ( Marks: 1 ) - Please choose one
To reduce time demands on their outside sales forces, many companies have increased the size of their inside sales forces, which include technical support people and sales assistants. Which one of the following can also be another part of the sales force?
► Order takers
► Order getters
► Telemarketers
► Secretaries
Question No: 34 ( Marks: 1 ) - Please choose one
A growing trend for many companies is to use a group of people from sales, marketing, engineering, finance, technical support and even upper management to service large, complex accounts. It refers to which one of the following approaches?
► Department selling
► Multiple selling
► Team selling
► Simultaneous selling
Question No: 35 ( Marks: 1 ) - Please choose one
Which one of the following authorities might use several tools like news, speeches and special events for the marketing purpose?
► Advertising agencies
► Advertising specialists
► Public relation professionals
► Computer programmers
Question No: 36 ( Marks: 1 ) - Please choose one
“Demand for a product exceeds the supply” reflects which one of the marketing philosophies?
► The Product Concept
► The Selling Concept
► The Production Concept
► The Marketing Concept
Question No: 37 ( Marks: 1 ) - Please choose one
Which one of the following are low-growth, low-share businesses and products (they may generate enough cash to maintain them, but do not have much future)?
► Dogs
► Cash Cows
► Stars
► Question Marks
Question No: 38 ( Marks: 1 ) - Please choose one
Which of the following firm aggressively tries to expand its market share by attacking the leader, other runner-up firms, or smaller firms in the industry?
► Market leader
► Market challenger
► Market follower
► Market niche
Question No: 39 ( Marks: 1 ) - Please choose one
Which one of the following is NOT a part of basic competitive strategies?
► Overall cost-leadership
► Differentiation
► Sales force reinforcement
► Focus
Question No: 40 ( Marks: 1 ) - Please choose one
Which of the following option is NOT related with environmental sustainability strategies?
► Pollution prevention
► Product stewardship
► Production of non environment friendly products
► New environmental technologies
Question No: 41 ( Marks: 1 ) - Please choose one
Enlightened marketing is a philosophy holding that a company’s marketing should support the best long-run performance of the marketing system. Which of the following option is NOT related with this concept?
► Sense-of-mission marketing
► Consumer-oriented marketing
► Deceptive marketing
► Innovative marketing
Question No: 42 ( Marks: 1 ) - Please choose one
Which of the following is NOT a benefit of direct marketing?
► Immediate response
► Customer relationship building
► Assists client prospecting
► Greater product access and selection
Question No: 43 ( Marks: 1 ) - Please choose one
Honda Atlas Cars Pakistan Limited is introducing a faster model of car in the market regardless of whether the customers are interested or not in more speed, Honda Atlas Cars Pakistan Limited is practicing which of the following concepts?
► Social
► Production
► Sales
► Marketing
Question No: 44 ( Marks: 1 ) - Please choose one
Which one of the following is a chief goal of the implementation function in marketing process?
► Develops marketing plans
► Turns plans into actions
► Takes corrective actions
► Develops strategic plans
Question No: 45 ( Marks: 1 ) - Please choose one
Which one of the following is NOT part of the micro environment?
► Cultural forces
► Financial intermediaries
► Customer markets
► Marketing channel firms
Question No: 46 ( Marks: 1 ) - Please choose one
Which of the following environment consists of the factors that affect consumer purchasing power and spending patterns?
► Demographic environment
► Cultural environment
► Economic environment
► Consumer environment
Question No: 47 ( Marks: 1 ) - Please choose one
To attract customers into stores, ABC Company advertises its milk at less than cost, hoping that customers will purchase other groceries as well. It reflects which one of the following pricing strategy?
► Special-event pricing
► Experience-curve pricing
► Superficial discounting
► Price-leader pricing
Question No: 48 ( Marks: 1 ) - Please choose one
Suppose marketers at Lever Brothers are trying to determine whether the use of coupons for detergent was the reason for a sales increase in a particular store. What type of study conducted to answer this question?
► Exploratory
► Descriptive
► Causal
► Qualitative
Question No: 49 ( Marks: 1 ) - Please choose one
All of the following are disadvantages of magazine advertising EXCEPT:
► May be inappropriate mix with magazine content
► Lesser reach compared with television
► Static images only
► Allows for better targeting of audience
Question No: 50 ( Marks: 1 ) - Please choose one
Nestle Foods, ran an ad promoting its new Nestle fruit juice in Ladies' Home Journal magazine. The ad contained a coupon for $1.00 off the purchase price of two half-gallon containers of the drink. The advertising agency that created the Nestlé’s ad for the magazine:
► Was engaged in feedback barrier removal
► Was engaged in encoding the ad
► Was responsible for decoding the ad
► Acted as the communication channel
Question No: 51 ( Marks: 1 ) - Please choose one
When a customer is in the prepurchase stage:
► Personal selling is slightly more effective than advertising
► Sales promotions in the form of samples can be very useful
► He or she will be unaffected by public relations activities
► The importance of personal selling is at its highest
Question No: 52 ( Marks: 1 ) - Please choose one
Identify the main advantage of telemarketing as a direct-response approach?
► Personal
► Flexibility
► Visualization
► Cost
Question No: 53 ( Marks: 1 ) - Please choose one
Which one of the following is the cheaper source of selling?
► Personal selling
► Non personal selling
► Sales force
► Sales promotion
Question No: 54 ( Marks: 1 ) - Please choose one
Which one of the following is departs from advertising?
► Personal selling
► Public relation
► Billboards
► Transit Advertising
Question No: 55 ( Marks: 1 ) - Please choose one
Which one of the following is used during the post purchase stage of the consumer's purchase decision to reduce post purchase anxiety?
► Sales promotion and advertising
► Personal selling and advertising
► Publicity and advertising
► Public relation and sales promotion
Question No: 56 ( Marks: 1 ) - Please choose one
An activity and/or material that offer added value or incentive to resellers, salespersons or consumers is also known as:
► Advertising
► Personal selling
► Publicity
► Sales promotion
Question No: 57 ( Marks: 1 ) - Please choose one
Which of the following distribution are used by most television, furniture and small-appliance brands?
► Selective distribution
► Exclusive distribution
► Intensive distribution
► None of the given options
Question No: 58 ( Marks: 1 ) - Please choose one
Which of the basic competitive strategy creates competitive advantage by offering products with unique customer benefits or features not available from competitive offerings?
► Cost-leadership
► Differentiation
► Focus
► Product intimacy
Question No: 59 ( Marks: 1 ) - Please choose one
Which of the following is an administrative trade restriction that imposes a complete ban on imports of a specified product?
► Import quota
► Tariff
► Embargo
► Dumping
Question No: 60 ( Marks: 1 ) - Please choose one
Which of the following has a lesser amount of risk, control and profit potential?
► Joint Venturing
► Direct Investment
► Exporting
► Licensing
Question No: 61 ( Marks: 1 ) - Please choose one
Offering Pepsi at a lower price during the month of Ramadan is related to which of the following?
► Odd-Even Pricing
► Special-Event Pricing
► Segmented Pricing
► Skimming Pricing
Question No: 62 ( Marks: 1 ) - Please choose one
Which of the following claim that certain marketing practices hurt individual consumers, society as a whole, and other business firms?
► Social critics
► Marketing ethics
► Environmentalism
► Public policy
Question No: 63 ( Marks: 1 ) - Please choose one
All of the following critics come under the marketing’s impact on society as a whole EXCEPT:
► Too much political power
► Producing too few social goods
► Cultural pollution
► Deceptive pricing
Question No: 64 ( Marks: 1 ) - Please choose one
“People are judged by what they own rather than who they are”, this criticism comes under which one of the following options?
► False wants and too much materialism
► Producing too few social goods
► Cultural pollution
► Too much political power
Question No: 65 ( Marks: 3 )
Differentiate between Corporate vertical marketing system (VMS) and Contractual vertical marketing system VMS?
Question No: 66 ( Marks: 5 )
What are the common objectives of a logistics system?
Question No: 67 ( Marks: 10 )
Explain the concept of Nonstore retailing; by how many ways it is done and retailers face major marketing decisions. Discuss any three decision faced by the retailer?
Question No: 68 ( Marks: 10 )
If you are operating in a price sensitive market, how should you respond to the reductions in prices by the competitor?
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